Designing for Outcomes

User Experience Design (UX) is a set of interrelated disciplines that focus on the user engagement and satisfaction with software, products, and experiences to create value.

UX practitioners conduct research with real people, representative target users, to help organizations identify who their users are, what their lifestyle needs are, and how their goals intersect with business and product opportunities.

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Developing an understanding of real users and approaching the building of experiences through the lens of user perspectives drives better design outcomes, earlier in development cycles, most often translating to faster speed-to-market and reduced development costs.

UX projects are approached with one of several similar, cyclical design process frameworks, usually tailor-sized to the client, the scope, and the project goals.

  • Learn (research)
  • Strategize (plan)
  • Build
  • Test
  • Measure
  • Adjust based on findings
  • Repeat

The flexible, repeatable processes arm UX practitioners to create design solutions underpinned by research-based strategies. A mix of qualitative and quantitative research techniques are used, with an emphasis on direct observation of users during interviews and when watching users interact directly with prototypes and in-progress products.

A user-centered design process framework help designers uncover user behavior patterns, user attitudes and satisfaction levels, and unmet user needs. Designers can validate solutions early and efficiently through concept testing, prototype testing, and usability testing,  Experiences that are easier to use and that increase user satisfaction are more successful.